Herbal Essences Campaign ad:

 

 The key ideas for this ad is that it is involving everyone and it makes you think outside the box,it is made because it has a logical reason behind it,as it is expressing the creativity of this ad,showing that the product is worth every penny.Some of the themes used in this print ad is rational appeal as it focuses on the individuals needs for this particular product by sing a mixture of purity and expressive feminine features to define this model in the print ad.

This Advert is a Mixture of both 'Struggler' and 'Explorer',Firstly because as you can see in the video the woman is struggling to succeed in her personal aim and also Exploring by going to exreme levels to meet her objective.

This Advert is aimed at 'Explorer',This is because the small moving object is is exploring new things as the world around it it much bigger that it is.It is about dating and shows that it is putting effort into impressing the woman.

This Advert is 'Aspirer',This is because it is inspirational Materialistic and acquisitive.An attractive pack is as important to them as its contents.